Most people pay only limited attention to flags and banners in the normal course of their activities – unless some specific and immediate event forces the need to express, present or identify themselves in a particularly public and visual manner. I myself have been involved in designing and making these items for most of my adult life.
Flags and banners, also referred to as soft signage, are everywhere. They are so much everywhere that they blend into the environment of our daily lives, appearing in one form or another in every medium and venue available to the average modern person. Despite this, I am often amused and pleased when someone questions me about what I do for a living. After I say, “I make flags and banners.” There is usually a pause and then a light of recognition as they envision their particular image in mind of signs, insignia and various colorful waving things. I have found that people most often see flags and banners as not only memorable, once reminded of their presence, but people friendly. They think of color, of movement, of statement.
We have set up this blog in order to share some of our thoughts and concerns about the making and use of these special constructions called flags and banners, as well as the variants commonly called pennants, burgees, and flyers. We invite you to share your thoughts on the subject as well as ask questions about the flag making process or specific products. You might have a question about how an item is made or how it can be appropriately used. You may have a question about size, fabric, graphics, or methods. Periodically I will post some observations, general and specific information, discuss examples, and offer suggestions about the use and cost effectiveness of particular constructions. Don’t be a stranger; enter into discussion.
Stephen Suma, President, Arista Flag Corporation
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